One of the ways to attract customers: attract customers with their own business reputation

For the newly opened community beauty salons, the cost-effective method is to attract customers by operating word-of-mouth. However, word-of-mouth publicity is a passive publicity method, and it takes a long time to establish. If you are eager to see results in a short time, in addition to word-of-mouth publicity, stores can also consider issuing DM flyers and posting advertisements at the entrance and exit of the community or on the bulletin board as publicity. As it is a small-scale business mainly aimed at family customers near an area, it is also possible to consider sending DM leaflets in the form of folder reports.

When doing business in a residential area, you can't have a business mentality of making money only once. You need to have a good relationship with the neighbors in the area. When you see the guests who often pass by smiling and saying hello, you will feel uncomfortable if you don't buy something nice or go to another house to buy it next time.

Hold activities from time to time, but remember not to cut prices and compete casually. The activity should be creative, with sufficient discounts and benefits to attract guests. You can give something away as much as you buy, or you can exchange it at the same time. Even the gifts you want to give people should be of attractive quality, so as to attract guests you can't touch. Of course, the service and quality are also good. Only in this way can you have the opportunity to promote word-of-mouth.

The second method of developing and receiving customers: using experience cards or friendship cards

The main advantage of experience card or friendship card is that beauty salons can take a positive and active way to expand new customers. The specific operation method is as follows: send the experience cards prepared in advance to the target consumer groups, so that customers can deepen their understanding of the beauty salon through their experience of the beauty salon services, methods and products, so that they can gradually become loyal consumers from one-time consumers.

In addition to delivering experience cards, you can also make friendship cards according to your actual situation, distribute the friendship cards to the customers who come to the beauty salon for beauty treatment, and cash them to the customers. If she introduces more than 5 guests to the beauty salon, she can get a large amount of beauty treatment rewards or a set of valuable skin care products from the beauty salon. For customers who use friendship cards, it is very important that the service provided by the beauty salon should conform to the operating conditions of the beauty salon and the new beauty trends in different periods and seasons.

Of course, there are other ways to retain the female beauticians in the community, such as International Children's Day, and send children's toys or learning tools to the young women with children in the community. But the above methods are relatively easy to operate. In short, in the process of operation, the beauty salon in the community should pay attention to surrounding the familiar customers, shape the characteristics of its own beauty salon, and retain every door-to-door customer with integrity and considerate service. Opening a store in a community is mainly aimed at the residents of the community. If the residents of the community are your target customers, the business will also be prosperous, and these customers also have the characteristics of stability and long-term.

If you want to learn more about the customer expansion scheme, please join us by calling 400-1131-427